Careers in Graphic and Web Design Crucial Aspects of Digital Marketing

Careers in Graphic and Web Design Crucial Aspects of Digital Marketing Graphic and web design both have their place in the world of business and marketing, but particularly in this modern age, they are more important than ever where branding is concerned. With social media being heavily image-based, and websites needing to be more and more advanced in order to appear professional, a career in graphic design is more lucrative than ever.Photo Credit â€" Pexels.comWhether you decide to work full time, part time, or simply as a side-hustle, being your own boss in the graphic design field is filled with possible stipulations you need to be aware of. However, once you’ve created a name for yourself, you’ll become highly sought after by both large and small businesses everywhere.Business vs. ArtevalWhile not everyone will immediately associate graphic design with art, it’s important to remember that the two go hand in hand. Art even plays a big role in other business-related aspects, such as engineering, content creation, and other forms of online market ing â€" though many employers and customers don’t realize it.evalHow does one create marketable images that don’t come off as too “artistic,” however? Where is the balance between “high art” and the work needed for a more corporate field of design?One of the most important aspects of marrying business and art is the fact that the two cannot be completely separated, only regulated. While web page and logo design must be appealing to the viewer, and have a certain “artistic” balance to it, it should avoid being too over-the-top in a setting where it doesn’t belong. Otherwise, it potentially alienates customers or makes your brand appear unprofessional â€" or, worse, gives the appearance of the company belonging to another field than it actually does.For example, with a logo that’s a little too artistic, you risk, making a finance company look like one that deals art to galleries, etc. Both have their place, but neither is more “professional” or successful than the other.Trends and AudienceRemembering your target audience is just as important as the type of visual work you’re producing. Should your client’s business target an older generation, the logos and web design you produce should be more controlled, a little less over the top, as well as easy to navigate.On the flip side, creating visual content for a younger generation offers a chance to explore the opposite side of the coin: you’re allowed to follow new trends in marketing, including bright and saturated colors, unique logo designs, as well as a more graphics-based web page.There exists a possible setback to creating content for a younger generation by following trends, however, and that’s walking the fine line between being relevant and being a clone. When you find a typeface that’s commonly utilized in a certain sector, it might be in your best interest to follow that same pattern â€" but only if you’re utilizing it in different ways, or mixing it up with other fonts at your disposal.If a certain color scheme is currently “all the rage,” combine it with a different color swatch to create something new while still remaining in the realm of what’s popular.evalMore importantly, if your client doesn’t believe they need much of a social media presence based on their type of business, remind them that social media is so intertwined in the world of all types of marketing that it’s a crucial part of any brand. Even sports teams have social media accounts, which might make someone wonder, “why?”They maintain these accounts partially for the ad revenue, and partially because it keeps fan interest going strong, even during the off season. So, while a business might never have a similar type of “off season,” it never hurts to have a strong online presence during the “on season,” either.Tools of the TradeEven non-designers recognize the name Adobe Photoshop, but are they familiar with Adobe Illustrator? InDesign? After Effects or Dream weaver?If you’re seeking a career in the graphic design/marketing field, but you’ve only ever dipped your toes into a single program or two utilized within it, it’s absolutely necessary that you invest the time and money into learning other platforms, as well. Not only does having a broad range of skills across multiple offer more in terms of what you’re able to produce professionally, but each different program also excels in different forms and functions.evalFor example, you wouldn’t While there are many possible pitfalls to becoming a graphic or web designer focusing on digital marketing, there are also numerous opportunities to make a living off of this career choice.All of it depends on the quality of work you produce, the rates you charge for said work, and the standard you hold yourself to. Social media certainly isn’t going anywhere, and so neither will digital marketing â€" meaning graphic designer might just be a future-proof career path.